The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Restaurants / Fast Food Outlets
Award
Agency
Client
Title
Category
Annual ID
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Best of Social Media
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Use of Humor
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand Category: Use of Humor
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Social Channel / Single Platform
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Social Post / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Art Direction
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Active Engagement / Call to Action
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Games / Gaming
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Sonic Branding / Branded Audio
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Animation
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Targeting
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand Category: Long Form Video / Single
Let There Be Cake
Agency: Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client: KFC Thailand Category: Direction / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Film & Video
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Use of Licensed Music
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Art Direction
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Brand Partnerships
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Branded Entertainment for Good
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Online Community Platform
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Active Engagement / Call to Action
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Guerilla / Game Modification
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Typography / Static
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Content at the Speed of Culture
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: TV, VOD, & Online / Over 90 Seconds - Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Animation / Single
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Brand Placement / In Game
Bundles of Joy
Agency: BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client: Burger King UK Category: Popular Culture Impact
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Gaming / Online
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King Category: Branded AI / Experiential
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Design for Good
Bundles of Joy
Agency: BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client: Burger King UK Category: Integrated / Omnichannel Campaign
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Production Design
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Innovation / Use of Media in Creative Use of Data
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Stunts & Activations
Cheat on Your Cheeseburger
Agency: Leo / Toronto + MERCHANT / Toronto + Outsider Editorial / Toronto + Fort York VFX / Toronto
Client: Pizza Hut Canada Category: Stunts & Activations
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Stunts & Activations
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Stunts & Activations
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix Category: Events / Hybrid
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
CAN YOU KFC IT?
Agency: McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client: KFC Romania Category: Commerce
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Creative Use of Data
Steak-cation
Agency: Mischief @ No Fixed Address / New York
Client: Outback Steakhouse Category: TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2025 Social Media Best of Discipline Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Best of Social Media
Annual ID:
OS25_SM000G
Award:
2025 Social Media Gold Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Use of Humor
Annual ID:
OS25_SM008G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Use of Humor
Annual ID:
OS25_BE006G
Award:
2025 Social Media Gold Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Social Channel / Single Platform
Annual ID:
OS25_SM001G
Award:
2025 Social Media Gold Pencil
Agency:
DDB Paris / Paris + McDonald's / Paris
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Annual ID:
OS25_SM004G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Art Direction
Annual ID:
OS25_BE007G
Award:
2025 Social Media Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Stunts & Activations
Annual ID:
OS25_SM014S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Online Community Platform
Annual ID:
OS25_IN011S
Award:
2025 Social Media Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM013S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Games / Gaming
Annual ID:
OS25_BE014S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Sonic Branding / Branded Audio
Annual ID:
OS25_RA003S
Award:
2025 Design Silver Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Animation
Annual ID:
OS25_DE024S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Targeting
Annual ID:
OS25_CU006S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Long Form Video / Single
Annual ID:
OS25_BE010S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client:
KFC Thailand
Title:
Let There Be Cake
Category:
Direction / Single
Annual ID:
OS25_MI014S
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Film & Video
Annual ID:
OS25_HW020B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Use of Licensed Music
Annual ID:
OS25_MS020B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Art Direction
Annual ID:
OS25_HW028B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Brand Partnerships
Annual ID:
OS25_DM042B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_EX020B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE026B
Award:
2025 Out of Home Bronze Pencil
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Posters / Series
Annual ID:
OS25_OH029B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Online Community Platform
Annual ID:
OS25_IN021B
Award:
2025 Social Media Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM021B
Award:
2025 Gaming Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Guerilla / Game Modification
Annual ID:
OS25_GA008B
Award:
2025 Design Bronze Pencil
Agency:
SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client:
AFURI
Title:
LIVE! YOURSELF
Category:
Typography / Static
Annual ID:
OS25_DE030B
Award:
2025 Cultural Driver Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD009B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI032B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_SM031B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Animation / Single
Annual ID:
OS25_MI042B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Use of Humor
Annual ID:
OS25_OH039B
Award:
2025 Gaming Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Brand Placement / In Game
Annual ID:
OS25_GA006B
Award:
2025 Cultural Driver Bronze Pencil
Agency:
BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Popular Culture Impact
Annual ID:
OS25_CD007B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Gaming / Online
Annual ID:
OS25_IN024B
Award:
2025 Creative Use of AI Bronze Pencil
Agency:
Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Branded AI / Experiential
Annual ID:
OS25_AI004B
Award:
2025 Design Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Design for Good
Annual ID:
OS25_DE038B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Physical Products & Apparel
Annual ID:
OS25_PT020B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG014B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Production Design
Annual ID:
OS25_MI045B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS25_CU018B
Award:
2025 Social Media Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Stunts & Activations
Annual ID:
OS25_SM047M
Award:
2025 Social Media Merit Award
Agency:
Leo / Toronto + MERCHANT / Toronto + Outsider Editorial / Toronto + Fort York VFX / Toronto
Client:
Pizza Hut Canada
Title:
Cheat on Your Cheeseburger
Category:
Stunts & Activations
Annual ID:
OS25_SM051M
Award:
2025 Social Media Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Stunts & Activations
Annual ID:
OS25_SM053M
Award:
2025 Social Media Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Stunts & Activations
Annual ID:
OS25_SM057M
Award:
2025 Social Media Merit Award
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Stunts & Activations
Annual ID:
OS25_SM060M
Award:
2025 Experiential & Immersive Merit Award
Agency:
PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Events / Hybrid
Annual ID:
OS25_EX039M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_IG030M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client:
KFC Romania
Title:
CAN YOU KFC IT?
Category:
Commerce
Annual ID:
OS25_IG031M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Annual ID:
OS25_IN051M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Outback Steakhouse
Title:
Steak-cation
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI048M
