The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Restaurants / Fast Food Outlets
Award
Agency
Client
Title
Category
Annual ID
The Mosaic
Agency: Leo Italia / Milan
Client: McDonald's Category: Out of Home / Brand Installations & Environments
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Experiential / Immersive / Events
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Brand Partnerships / Celebrity / Brand Collaboration
50 Commercials For 50 Years
Agency: Quality Meats / Chicago
Client: Mr. Submarine Category: Low Budget
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Brand Partnerships
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Brand Identity
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Direct Marketing
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Film & Video
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Craft / Cinematography
The Last Hater
Agency: Deutsch / Los Angeles + Spark / Washington DC + Edelman / Los Angeles + Omnicom Production / Los Angeles
Client: Taco Bell Category: Brand Partnerships / Celebrity / Brand Collaboration
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creator / Brand Collaboration
GamiFries
Agency: Leo Manila / Makati + BBH Singapore + McDonald's Philippines / Makati
Client: McDonald's Philippines/McDonald's Category: Low Budget
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Innovation / Use of Media in Out of Home
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Sonic Branding / Branded Audio
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Brand Identity / Rebranding
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Packaging / Mass-market
Fast Food Financing
Agency: It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago + m ss ng p eces / New York
Client: Chili's Grill & Bar Category: Experiential / Immersive / Events
Kentucky Fried Comeback
Agency: Highdive + KFC + 1986 Studios + RESET
Client: KFC Category: Creative Effectiveness
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Craft / Art Direction
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Integrated / Omnichannel Campaign
Death of a Salesman
Agency: BBDO / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken Category: Long Form Video / Single
Chili's: Scranton Branch
Agency: It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Benchmob / Culver City, CA + FoxDen / Los Angeles
Client: Chili's Grill & Bar Category: Experiential / Brand Installations
Fast Food Financing
Agency: It's Advertising Time. / Richmond + m ss ng p eces / New York + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago
Client: Chili's Grill & Bar Category: Craft / Use of Humor
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Experiential / Customer Experience / CX
Pope Yes
Agency: GUT / Miami + Popeyes Louisiana Kitchen
Client: Popeyes Louisiana Kitchen Category: Social Media / Social Post - Single or Series
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Non-traditional & Guerrilla Marketing
Stranger King
Agency: AlmapBBDO / Sao Paulo + Cabaret / Sao Paulo
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Integrated / Omnichannel Campaign
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Brand Partnerships
Let animals grow old
Agency: stories / Zurich + Ruf Lanz / Zurich
Client: HILTL (the world’s oldest vegetarian restaurant) Category: TV, VOD, & Online / 31-60 Seconds - Single
THE M SSING PIECE
Agency: Publicis Thailand / Bangkok + Bananas
Client: KFC Thailand Category: TV, VOD, & Online / Over 90 Seconds - Single
Mr Indecisive
Agency: Joe Public / Sandton + Giant Films / Cape Town + Chicken Licken / Johannesburg
Client: Chicken Licken Category: Use of Humor
KFC | 11 SECRETS
Agency: Highdive + KFC + m ss ng p eces + 1986 Studios
Client: KFC Category: Branded Game
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother / London + Business Club / London + KFC UK&I / London
Client: KFC Category: Direction / Single
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: P.O.P. & In-Store / Single
Hockey Smile
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: P.O.P. & In-Store / Series
Blizzard Banks
Agency: Publicis / Toronto + dentsu X / Toronto + ThePub Productions / Toronto + Media Profile / Toronto
Client: Dairy Queen Category: Brand Installations
The Coupon Coup
Agency: TBWA\Zürich
Client: McDonald's Category: Brand Installations / Real-time Responsive / Generative
Pope Yes
Agency: GUT / Miami + Popeyes Louisiana Kitchen
Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Falling Coupons
Agency: Publicis / Toronto + dentsu X / Toronto
Client: Dairy Queen Category: Inventive Feature Use or Modification
Falling Coupons
Agency: Publicis / Toronto + dentsu X / Toronto
Client: Dairy Queen Category: Commerce
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Best of Social Media
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Use of Humor
Uncle KFC's Rice Bowl
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: KFC Thailand Category: Use of Humor
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Social Channel / Single Platform
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Social Post / Single
Award:
2026 Design in Advertising Gold Pencil
Agency:
Leo Italia / Milan
Client:
McDonald's
Title:
The Mosaic
Category:
Out of Home / Brand Installations & Environments
Annual ID:
OS26_DA003G
Award:
2026 The Indies Gold Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID001G
Award:
2026 The Indies Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creative Effectiveness
Annual ID:
OS26_ID016S
Award:
2026 Integrated / Omnichannel Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Annual ID:
OS26_IG009S
Award:
2026 Film & Video Silver Pencil
Agency:
Quality Meats / Chicago
Client:
Mr. Submarine
Title:
50 Commercials For 50 Years
Category:
Low Budget
Annual ID:
OS26_FI016S
Award:
2026 Out of Home Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Brand Partnerships
Annual ID:
OS26_OH008S
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Leo UAE / Dubai
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Annual ID:
OS26_DA019B
Award:
2026 The Indies Bronze Pencil
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Brand Identity
Annual ID:
OS26_ID030B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Direct Marketing
Annual ID:
OS26_ID036B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Film & Video
Annual ID:
OS26_ID038B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Craft / Cinematography
Annual ID:
OS26_ID058B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Deutsch / Los Angeles + Spark / Washington DC + Edelman / Los Angeles + Omnicom Production / Los Angeles
Client:
Taco Bell
Title:
The Last Hater
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Annual ID:
OS26_IG024B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creator / Brand Collaboration
Annual ID:
OS26_CD011B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
Leo Manila / Makati + BBH Singapore + McDonald's Philippines / Makati
Client:
McDonald's Philippines/McDonald's
Title:
GamiFries
Category:
Low Budget
Annual ID:
OS26_CT008B
Award:
2026 Out of Home Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS26_OH035B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Sonic Branding / Branded Audio
Annual ID:
OS26_RA006B
Award:
2026 Design & Branding Merit Award
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE038M
Award:
2026 Design & Branding Merit Award
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Packaging / Mass-market
Annual ID:
OS26_DE045M
Award:
2026 The Indies Merit Award
Agency:
It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago + m ss ng p eces / New York
Client:
Chili's Grill & Bar
Title:
Fast Food Financing
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID064M
Award:
2026 The Indies Merit Award
Agency:
Highdive + KFC + 1986 Studios + RESET
Client:
KFC
Title:
Kentucky Fried Comeback
Category:
Creative Effectiveness
Annual ID:
OS26_ID074M
Award:
2026 The Indies Merit Award
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Design
Annual ID:
OS26_ID077M
Award:
2026 The Indies Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Craft / Art Direction
Annual ID:
OS26_ID106M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG028M
Award:
2026 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + Suneta House / Bangkok
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken
Title:
Death of a Salesman
Category:
Long Form Video / Single
Annual ID:
OS26_BE041M
Award:
2026 Branded Entertainment Merit Award
Agency:
It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Benchmob / Culver City, CA + FoxDen / Los Angeles
Client:
Chili's Grill & Bar
Title:
Chili's: Scranton Branch
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE045M
Award:
2026 Branded Entertainment Merit Award
Agency:
It's Advertising Time. / Richmond + m ss ng p eces / New York + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago
Client:
Chili's Grill & Bar
Title:
Fast Food Financing
Category:
Craft / Use of Humor
Annual ID:
OS26_BE065M
Award:
2026 Direct Marketing Merit Award
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Experiential / Customer Experience / CX
Annual ID:
OS26_DM044M
Award:
2026 Direct Marketing Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen
Client:
Popeyes Louisiana Kitchen
Title:
Pope Yes
Category:
Social Media / Social Post - Single or Series
Annual ID:
OS26_DM048M
Award:
2026 Direct Marketing Merit Award
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS26_DM052M
Award:
2026 Direct Marketing Merit Award
Agency:
AlmapBBDO / Sao Paulo + Cabaret / Sao Paulo
Client:
Burger King
Title:
Stranger King
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS26_DM057M
Award:
2026 Direct Marketing Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_DM060M
Award:
2026 Direct Marketing Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Brand Partnerships
Annual ID:
OS26_DM074M
Award:
2026 Film & Video Merit Award
Agency:
stories / Zurich + Ruf Lanz / Zurich
Client:
HILTL (the world’s oldest vegetarian restaurant)
Title:
Let animals grow old
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS26_FI053M
Award:
2026 Film & Video Merit Award
Agency:
Publicis Thailand / Bangkok + Bananas
Client:
KFC Thailand
Title:
THE M SSING PIECE
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS26_FI069M
Award:
2026 Film & Video Merit Award
Agency:
Joe Public / Sandton + Giant Films / Cape Town + Chicken Licken / Johannesburg
Client:
Chicken Licken
Title:
Mr Indecisive
Category:
Use of Humor
Annual ID:
OS26_FI097M
Award:
2026 Gaming Merit Award
Agency:
Highdive + KFC + m ss ng p eces + 1986 Studios
Client:
KFC
Title:
KFC | 11 SECRETS
Category:
Branded Game
Annual ID:
OS26_GA012M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Mother / London + Business Club / London + KFC UK&I / London
Client:
KFC
Title:
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Category:
Direction / Single
Annual ID:
OS26_MI043M
Award:
2026 Out of Home Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
P.O.P. & In-Store / Single
Annual ID:
OS26_OH037M
Award:
2026 Out of Home Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Hockey Smile
Category:
P.O.P. & In-Store / Series
Annual ID:
OS26_OH038M
Award:
2026 Out of Home Merit Award
Agency:
Publicis / Toronto + dentsu X / Toronto + ThePub Productions / Toronto + Media Profile / Toronto
Client:
Dairy Queen
Title:
Blizzard Banks
Category:
Brand Installations
Annual ID:
OS26_OH052M
Award:
2026 Out of Home Merit Award
Agency:
TBWA\Zürich
Client:
McDonald's
Title:
The Coupon Coup
Category:
Brand Installations / Real-time Responsive / Generative
Annual ID:
OS26_OH058M
Award:
2026 Print & Promotional Merit Award
Agency:
Leo UAE / Dubai
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Annual ID:
OS26_PT031M
Award:
2026 Social Media Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen
Client:
Popeyes Louisiana Kitchen
Title:
Pope Yes
Category:
Social Post / Single
Annual ID:
OS26_SM033M
Award:
2026 Social Media Merit Award
Agency:
Publicis / Toronto + dentsu X / Toronto
Client:
Dairy Queen
Title:
Falling Coupons
Category:
Inventive Feature Use or Modification
Annual ID:
OS26_SM047M
Award:
2026 Social Media Merit Award
Agency:
Publicis / Toronto + dentsu X / Toronto
Client:
Dairy Queen
Title:
Falling Coupons
Category:
Commerce
Annual ID:
OS26_SM048M
Award:
2025 Social Media Best of Discipline Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Best of Social Media
Annual ID:
OS25_SM000G
Award:
2025 Social Media Gold Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Use of Humor
Annual ID:
OS25_SM008G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
KFC Thailand
Title:
Uncle KFC's Rice Bowl
Category:
Use of Humor
Annual ID:
OS25_BE006G
Award:
2025 Social Media Gold Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Social Channel / Single Platform
Annual ID:
OS25_SM001G
Award:
2025 Social Media Gold Pencil
Agency:
DDB Paris / Paris + McDonald's / Paris
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Annual ID:
OS25_SM004G
